Salesforce Einstein is an artificial intelligence software that helps turn customer data into valuable business insights. The software provides AI-generated emails, conversations, and offers based on real-time data, which can help personalize customer interactions.
It also offers insights across different departments such as sales, service, marketing, and commerce which are embedded within the flow of work, thus increasing productivity.
With low-code tools, users can create custom predictions and recommendations without the need for a data scientist. Salesforce Einstein also powers Customer 360, a solution that integrates customer data from different departments, providing a complete view of the customer.
With AI for sales and CRM, the solution can guide sellers from prospect to close, while the conversational intelligence can help forecast accurately with real-time data, and accelerate time to close.
For service, Einstein can boost agent productivity, personalize every customer interaction with built-in AI, and scale service across every channel with Einstein bots.
For Commerce, Einstein helps grow businesses faster by providing intelligent product recommendations, tailor-made product sorting, and meaningful search results.
Salesforce Einstein is suitable for businesses looking for AI-powered insights into their customers, providing an increase in productivity and ultimately driving sales.